Branded links are usually shortened links that point to your website or blog posts, and it has your company’s name and logo on them. This link can help you rank higher in search engines and increase traffic to your website, blog, or e-commerce shop.
A Brief History of URL Shorteners
URL shorteners are a relatively new phenomenon. They started as a way to make long, complicated URLs easier to remember and type. Today, URL shorteners are also used as an alternative to branding links. When you create a branded link, you’re making a shortened version of your website’s or blog’s URL. People visiting your site or blog through a branded link will see the shortened URL rather than the full URL. You can create a Branded Link with HTML and a CMS like WordPress.
There are also link shortener services like Mooo.to, which generate all kinds of benefits around shortening a link. We will get to that later.
Why Link Shortening?
When people visit your site or blog through a branded link, they’ll see the shortened URL rather than the full URL. That means you can direct people to specific sections of your site or blog more easily. It also allows you to track which areas of your site or blog are most popular.
When to use a link shortener?
A few times, you might want to use a URL shortener. One reason is if your website or blog is not very popular, and you don’t want people to have to type out long URLs. Another reason is if you are promoting an event and don’t want people to have to type in the full URL.
Here are some tips for using URL shorteners:
– Make sure the shortened URLs are easy to remember. For example, use the first letter of each word in the shortened URL as part of the name of the shortener.
– Ensure you are using the correct shortener for the type of link you are creating.
– If you want to share your shortened URL with someone else, make sure to include the full URL in the message along with the shortened URL
What are branded links?
There are a few different ways you can create branded links. You can use a domain name that you own or control, create a custom URL, or use an existing URL and modify it to include your company’s branding.
1. Use a Domain Name That You Own or Control
If you own or control the domain name, you can use it to create branded links. For example, if your company’s name is “Helpmonks,” you could make the following link: helpmonks.com/brandlink. This link would take users to your website’s home page to find a list of all the branded links you’ve created.
2. Create a Custom URL
If you don’t own or control the domain name, you can create a custom URL that includes your company’s branding. For example, if your company’s name is “Helpmonks,” you could make the following link: mooo.to/helpmonks. This link would take users to your website’s home page, where they can find a list of all the branded links you’ve created and see the corresponding branding on each one.
3. Use a link management service
A link management tool is the most used option where you would either use the URL provided by the link management service, e.g., bit.ly or mooo.to.
Most link shortener services also allow you to add your domain to shorten links. You can then take advantage of all their services, like statistics, landing pages, and more, but at the same time, have your custom domain be used for branded links. Your links would then be something like brand.com/isjge.
Why Use Branded Links?
Branded links can help your website rank higher in search engine results pages (SERPs). When users click on a branded link, they’re taken to a precisely tailored page to promote your company or product. Doing so can lead to increased traffic and more sales.
Here are a few things to keep in mind when creating branded links:
1. Make sure your branding is consistent across all the links you create. If you have a logo or other graphic that you want to use on all the branded links, include it in the URL—for example, mooo.com/helpmonks/email-marketing.
2. Make sure your branding is clear and easy to see. Use high-quality graphics and fonts, and make sure your branding is legible from a distance.
3. Use branded links sparingly— only if they’re effective. Too many branded links can dilute the impact of those that are effective.
4. Be sure to track the results of your branding efforts—you may find that adding branded links is worth the investment.
How to Create Branded Links?
To create a branded link, you first need to decide what kind of branding you want to use. You can use logos, images, or text to create a branded link.
Once you have your branding ready, you need to create the link. Add the appropriate URL, including the branding, in the text or URL field of your website’s home page.
You can also create a branded link by using a URL shortener. A URL shortener is a tool that takes long, complicated URLs and converts them into shorter, easier-to-remember addresses. As outlined above, always include your brand in the shortened address.
If you’re using a URL shortener, be sure also to include the “HTTPS://” prefix to ensure that your link is secure.
Once you have created your branded link, be sure to track the results of your branding efforts. You may find that adding branded links is worth the investment.
How to Use a URL Shortener? To use a URL shortener, create a shortened link using the tool you want. For example, if you’re using mooo.to you would enter mooo.to/brandlink. Next, add the “HTTPS://” prefix to the shortened link. For example, if your shortened link is mooo.to/brandlink/helpmonks/, your shortened link would be https://sites.helpmonks.com/mooo/2C3NfKj. Finally, copy and paste your shortened link into the web browser’s address bar to visit the destination website.
What are the Benefits of Using a URL shortener?
There are a few benefits to using branded links:
1. Branded links can help you create a better user experience for your visitors. By providing them with context about the company or product they’re visiting, you can make it easier for them to find what they are looking for.
2. Branded links can help you attract new customers and boost your online visibility.
3. Adding branded links can increase the trustworthiness of your website overall.
How to track a shortened link?
To track the results of your branding efforts, you can use a tool like Google Analytics. By tracking how many visits your branded links generate, you can see which pages are most popular and which keywords are associated with your brand. This information can help you improve your branding strategy in future iterations.
Leverage retargeting pixel tactics.
Link retargeting is when you put your retargeting pixel code – be it Facebook, Google, Twitter, or otherwise – inside a short link. Anyone who clicks on the link is added to your retargeting pixel automatically.
Retargeting pixels allow you to pixel (no pun intended) people going from your social post to someone else’s site. It’s perfectly legal and allowable, serving additional value to your audience. Assuming you continue to provide value and not just relentlessly spam them.
Link retargeting helps you to build out your audience faster. With the help of retargeting pixels, you can capture anyone you’ve influenced online and expand the awareness of your brand to redirect people to your site later.
Don’t forget about SEO
While branded links are essential for online marketing, don’t forget about SEO when creating them. By including relevant keywords in your shortened links, you can help improve your site’s ranking within search engines. Additionally, by providing visitors with context about the company or product they’re visiting, you can help boost your site’s SEO.
How to link products to Amazon brand registry?
To link products to the Amazon Brand Registry, you’ll need to create a product listing on Amazon.com and include a link to your branded registry page in the product description.
You can also include a link to your website in the product’s “About this Product” section. Finally, add the Amazon Brand Registry logo to your product’s packaging and marketing materials.
Branded links can help you rank higher in search engines and increase traffic to your website or blog. It is a great way to promote your company or product.