Link Customization: How to Customize Your Link With Your Custom Domain

Did you know that the internet has over 1.9 billion websites? If you want people to remember yours, you may want to use a link customization tool.

The right tool can help shorten your links, so you can get more clicks and sales. Before you create a custom link, consider why it matters and how to do so the right way.

Read on to learn more.

What Is a Branded Link?

Branded links are links that use your custom domain. Of course, any link on your site falls under that, but branded links usually refer to links you create with a link shortener.

Plenty of link shorteners let you customize links, but some only let you use the tool’s domain. That can make it hard for your customers to remember your specific links.

Using your custom domain isn’t necessary, but there are a lot of benefits to it.

Benefits of Link Customization

Link customization lets you take advantage of link shortening tools without sacrificing your branding. Whether you want to create a custom link to a product page or your email signup page, you should customize the link.

Yes, your website should let you customize the link on the backend. However, it can be difficult to create links that are short enough for people to type in when they can’t click your link directly.

Consider some advantages of using custom links in your business.

Build Recognition

If you customize a link, it will be easier for people to tell that link is for your business. Even if you customize the end of the URL, the main domain still won’t be yours.

That means you’d need to get more creative with creating links to help people connect them to your brand. Building brand awareness and recognition is much easier with links using custom domains.

You’ll be able to keep the link short, and you don’t have to use precious characters on your brand name. That means you can make more custom links.

Market Offline

Digital marketing has become a crucial part of advertising for many businesses. However, you may still want to market your business offline, and a custom link lets you do that.

For example, you can add custom short links to your business cards. That way, people will be able to visit a specific page without having to type in a long URL.

If you give out receipts, you can include a custom link on there to get people to visit your site more easily.

Make It Memorable

Link customization also allows you to make your links easier for people to remember. That’s particularly important when marketing yourself offline.

With social media or email marketing, people can click on your links, so they can be long. However, that’s not the case when people have to type out the URL.

Not only can a custom link be short, but it can have your name in it. That makes it easier for the casual fan to remember it.

Keep It Short

Perhaps you want to link to a specific page, but the URL for it is long. Maybe you have a restaurant with locations in different cities, and one of your pages is something like example.com/locations/new-york.

That’s not awful, but creating a custom link such as newyork.example.com is better. It doesn’t take as long for people to type in, so they can go straight to the location page.

You can also buy a second domain if your domain is already longer. Instead of newyorkrestaurantandbar.com, you might buy nyrb.com to use for custom links.

Increase Trust

Link customization also allows you to build trust with your audience. If people find your link elsewhere online, they’ll know it belongs to you if they’ve seen a similar link before.

Scammers can easily use free link tools to create custom links that look real. If your links use a different domain, customers won’t know for sure where the link leads.

Branded links can take away that uncertainty to help people trust you more. Then, you may get more conversions or sales.

Improve Conversions

As you build name recognition and trust, you may see an increase in conversions. Custom domains can see higher click-through rates compared to generic link tools.

When deciding how to customize a link, consider the goal of that link. In most cases, the goal will be to get sales, bookings, or at least clicks, and a custom domain link can help with that.

Track Analytics

If you create custom links using your main domain, you can track clicks with the rest of your website analytics. Then, you can see if the new link is increasing your website traffic.

Depending on the link tool you use, you may even be able to track the link specifically. That’s a nice option if you use a different domain to shorten links.

You can create different links to test which works best as well. After a while, you’ll see some analytics so that you can determine what works the best.

Urlmonks - link customization

Ways to Customize Links

When deciding on your link customization strategy, you should consider a few ways you can customize your links. Then, you can get more results from your marketing efforts.

You can also set goals and track your progress using the analytics from your links. Consider the following options for how to make and manage custom links.

Use Subdomains

One of the easiest ways to customize your links is to set up subdomains on your main domain. That way, you can keep everything on one website and not have to set up a bunch of domains.

A subdomain is a part of a bigger domain, such as yoursubdomain.example.com. In that case, “yoursubdomain” is the domain, while “example.com” is the main website.

You can create custom subdomains to categorize your links. For example, you may set up a “shop” subdomain that you use to create custom links for all of your products.

Buy More Domains

If you have the money, you may want to buy separate domains to use for your links. You can buy a shorter version of your existing domain, or you can buy a different top-level domain.

A top-level domain is the part of the domain after your name, such as .com or .net. Buying these domains is another way to categorize your short links.

Buying the .shop version lets you link to products easily. Meanwhile, a .blog version helps you link to specific blog posts.

Call to Action

No matter how you customize your links, you should find a way to include a call to action within the link. You can make the slug something like “subscribe” when linking to an email signup page.

When people see a short link, they want to know what it will help them do. The link doesn’t have as much room to explain the page, so a call to action is a great way to get your message across.

Think about the goal of your custom short links. Then, you can fill out the URL with a good call to action.

Link to Other Domains

Perhaps you host digital products off of your site, or you created a landing page with your email marketing software. In those cases, those pages may not have your branding in them at all.

You don’t always get to customize your links on other domains. However, a custom link can fix that by letting you redirect to the correct page from your website.

Then, your customers will be able to type in your domain, so they can associate the page with your business.

Urlmonks - custom link management

How to Create Custom Links

If you’re ready to start using link customization tools, you should know how to create your links. That way, you can get the most benefits out of your new links.

The first few times you make a link, it may take a while for you to go through the process. After a while, it should become like second nature, so you won’t need as much time to create more branded links.

Here are some things you should do when you want to use your custom domain for short links.

Research Platforms

First, you may want to compare different tools that offer link customization as a service. Consider if they even allow you to use your custom domains, and ignore platforms that don’t offer that.

You may also want to review other features, such as how many links you can create or how many clicks you can get. Some tools will limit these features on some or all plans.

Of course, you’ll also want to think about how much a tool costs to get the features you want. Then, you can determine if it’s worth the cost since you’ll have to pay to maintain the service.

Add the Domains

Once you choose a tool and create an account, you’ll need to add your domains to your account. Depending on the plan, you may be able to add multiple custom domains.

Make sure you confirm that you own the domain so that you can create links with it. It can take time to confirm you own the domain, so be patient during this stage.

Fortunately, you only have to do this once with each domain.

Create Subdomains

If you plan to use subdomains for your custom short links, you’ll want to create them now. You can create subdomains for blog posts, products, services, or anything else on your website.

Subdomains can help make the links memorable, and they can help shorten the link. For example, you won’t have to include the words “product” or “blog” in the slug.

Edit the Slug

When you create a new link, you should take a look at the link the tool generates, if any. Now’s the time to customize it by editing the slug (the part after the top-level domain).

Consider brainstorming a few slug ideas for each custom link you want to create. Then, you can make sure the overall link won’t be too long and that it will be easy to remember and spell.

For example, instead of using the slug “placeanorder”, you might use “order” to keep the URL shorter. You should also think about keywords that can help the link rank in search results to help you get even more clicks.

Schedule Your Link

If you’re ready to launch your link, you can do so now. Some tools will let you schedule the link to launch later, which is great if you’re planning a new product launch.

Another way to “schedule” custom links is to save them as a draft in your account. You can set a reminder on your phone or computer so that you remember to publish the link when you need it.

Either way, getting your links out is the best part of a link customization tool. Soon enough, you’ll be able to track clicks and see what the link is doing to help your business.

Set Up Redirects

If you’re creating a short link that will act as another URL for an existing page, you’ll need to set up the proper URL redirects. The way to do this depends on the website platform you use.

For example, WordPress websites can use a plugin, such as Redirection, to create and manage URL redirects within your site. If you use another platform, consult that platform for the steps.

Redirects are essential, even if the link isn’t to an existing page. If you ever choose to change or delete the short link, you want to make sure you don’t lose the traffic after the change.

Link Customization Made Easy

Link customization can be an excellent way to build brand awareness and increase sales. Be sure to look for the right link tool to help shorten your links while using your custom domain.

That way, you’ll get the best out of the tool you select, and you can avoid generic links. Soon enough, you may start getting the results you desire from your links.

Are you ready to start using a link tool? Register for an account with Urlmonks and get started today.

Link Customization: How to Customize Your Link With Your Custom Domain
Did you know that the internet has over 1.9 billion websites? If you want people to remember yours, you may want to use a link customization tool. The right tool can help shorten your links, so you can get more clicks and sales. Before you create a custom link, consider why it matters and how …

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